Differentiation – The Key to Survival
Mr. Internet’s Modern Aesop Fable: The Lemming Meets The Lion and Who Survives Lion: Hello, Lemming Lemming: EEEK! What are you? Lion: I’m a Lion. Lemming: A what? Oh well, never mind. Even though...
View ArticleShort Sales as a Niche Short Sighted
Sad to say, the number of people trying to short sell their home to avoid mortgage default or foreclosure increases daily. One may think a savvy real estate agent would look upon this situation as an...
View ArticleDecisions Get You What You Want
Duh! Seems like a self-explanatory statement, doesn’t it? Well, yes – but there’s more to it than you think. We all like to think that our decisions are well thought out, calmly considered,...
View ArticleExtreme Niching
OK, all you non-believers out there! There is yet more evidence that not only does selecting a niche market increase your success, but that the more extreme you go with it, the better off you are. I...
View ArticleOnline Dominance™ Exclusive Training Platform for BrokerTec Systems
Santa Barbara, CA, December 2, 2008 – BrokerTec Systems, an advanced broker technical services company, has formed a strategic partnership with RUSSER Communications to use Online Dominance Mentoring...
View ArticleConviction in Business
Think about this for a moment (and be totally honest with yourself), just how much conviction do you have about what you do in your business? Hopefully, if you have read any of my messages (if not, go...
View ArticleFirst Time Buyer Niche Success Story
Take one relatively new sales associate, add liberal helpings of passion and commitment and you end up with someone who comes out on top. Here’s how she did it (in her own words). Hi Michael Just...
View ArticleMaximize Profits Through Hyper-Targeted Facebook Advertising
Imagine if you could advertise your services in such a way that only those who are most likely interested would even see the ads. And better yet, you only paid for when they acted on those ads....
View ArticleDifferentiate For Success
What are the qualities that define a top producer from just another real estate sales associate struggling to keep it all together? There are two primary ones that really make these folks, well… stand...
View ArticleHow to Drown Your Competition
How much can you talk about your real estate specialty? Assuming you have a specialty, do you run out of things to say or contribute after just a few minutes, or can you go on for hours? How you...
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