How much can you talk about your real estate specialty? Assuming you have a specialty, do you run out of things to say or contribute after just a few minutes, or can you go on for hours?
How you answer this question is a measure of your professional depth and commitment. Given that Kevin Tomlinson doesn’t even have to look at the Miami MLS to tell you which South Beach condos are for sale, under what terms and what unique features each offers speaks volumes about his depth. One that his competitors can’t hope to match because they are far too busy trying to be everything to everyone.
The same with Linda Jefferson of GoArmyHomes.com who can give you every nuance of working with relocating army families. Like it or not, real estate sales is no longer just about sales. It is also very much a function of how well you serve and stand out from your competition as evidenced by your passion and depth of knowledge. It doesn’t matter if your experience spans hundreds of square miles if it’s only one-inch deep.
This reminds me of something my Dad said something to me when I was in my teens that I’ll never forget…
There are those with years of experience and those with experience in their years.
Max O. Russer (Mr. Internet’s Dad)
Guess which one prospects will be attracted to and to whom clients will refer others. If you call yourself a professional it is incumbent upon you to maintain and grow the depth of specialized experience and knowledge implied by that moniker. Anything less is just posing.
